UI & Web Designer
+5 years of experience
Strategic design
Digital Performance.
From prototype to live page, I create fast, minimalist interfaces that elevate the perceived value of your business.
Portfolio
01
Branding
Figma
UI & Web Design
WordPress+Elementor
MIGO. Design & Web Studio
Full brand and website creation for MIGO, a design and web development studio based in Belo Horizonte — a self-authored project, built 100% in-house, from naming to deploy.
The challenge was twofold: give personality to a brand born from an affectionate nickname (“migo,” Portuguese for “pal”) while building a site that proved, in practice, what MIGO promises to deliver. That meant developing the complete brand system (visual identity, logo, a 6-color palette, and 3 typefaces), copy for every section plus all 4 portfolio case studies, and the entire site in WordPress + Elementor — a lean theme, hand-written CSS, and self-hosted fonts, with no cache plugins or magic optimizers.
The result was a design studio with a site that lives up to its own pitch, scoring 99 on desktop and 96 on mobile on Google PageSpeed, 95 on accessibility, 96 on best practices, and 100 on SEO — proof that fast isn’t luck, it’s what you leave out.
Page Speed
02
Case Study
UI & Web Design
Design Sytem
Supabase+Vercel
Select Bikes
Full concept and build of a premium e-commerce platform for Select Bikes. A concept project centered on curating rare, high-performance electric bikes.
The challenge was delivering an entire platform end to end — from logo to deploy — in a 16-hour intensive workshop. Four fronts were developed under one shared finish standard: brand (logo, palette, and typography), an editorial, fully responsive interface, a real database with authenticated client and admin areas, and a live production deployment.
The result was a functional product live on the web — not a mockup: a cohesive identity, a UI with clear hierarchy, and a real, integrated back-end — proof, in practice, of the ability to carry a project from first sketch to final delivery.
03
UI & Web Design
Figma
WordPress+Elementor
Intercabos
A complete redesign of a primary digital asset for Intercabos, a company specializing in steel cables and load-lifting solutions.
The challenge was to modernize a platform with over 450 pages without disrupting the daily routines of clients and employees who relied on the site as a reference catalog. Over five months, improvements were implemented across usability, responsiveness, and performance, resolving critical mobile issues and optimizing navigation.
The result was a more fluid, modern, and efficient experience, marked by a significant leap in performance metrics and full approval from all teams involved.
Page Speed
04
UI Design
Figma
High-end real estate agency
For this new project in partnership with the Melt Comunicação agency, I took on the challenge of creating 100% of the UI design for the FAM Imóveis portal.
The brand breaks away from the traditional market standard in Belo Horizonte: the focus isn’t just on square footage, but on the life the space will hold. To convey this essence of a “family real estate agency for families,” the interface needed to project approachability and trust.
I designed a human-centric layout with seamless navigation and a clean aesthetic, where the visual priority is to connect the user’s plans, routines, and desires to their ideal property right from the very first interaction.
04
UI & Web Design
Framer
Bússola Digital
Desenvolvido como um desafio prático de domínio de ferramenta, o Bússola Digital é um portal focado em nômades digitais.
O grande diferencial desta entrega foi a implementação avançada do CMS nativo do Framer, criando uma arquitetura de conteúdo inteligente.
O resultado é uma plataforma de navegação fluida, onde o design imersivo se une a um sistema de gestão de publicações autônomo e altamente escalável.
Impacts
Testimonials
“I have known Diego for some time, and I can say with complete confidence that he is an exceptional UI Design professional. His proficiency with Figma is simply impressive. Not only has he mastered all of the tool’s features, but he also knows how to apply them creatively and efficiently to deliver projects of the highest quality.”
- Lorena de Paula, CEO of Hi Lorena Ltda
“Diego is incredibly committed and proactive. Not only has he mastered the tools, but he also quickly grasps assignments, delivering high-quality results on time. What impresses me the most is his continuous growth and eagerness to learn. He is an essential team member, always striving to improve. We look forward to seeing his innovative contributions in the future!”
- Breno Augusto, CEO of Escalas2 & Co-Founder of Voz Oculta.
“Working with Diego was a great experience. From the very beginning, he demonstrated a clear ability to understand our needs and consistently strove to translate them into an intuitive design. Beyond the quality of his work, what stood out the most was his unwavering commitment to continuous improvement. I highly recommend Diego to any individual or company looking for a dedicated, talented professional who is constantly growing in his field.”
- William Gama, Director of Hypelikes
About
How is Diego Fernandes
I'm a Senior Web Designer with 5+ years of experience, coming straight from the land of pão de queijo — or as most people know it, Belo Horizonte, Brazil.
I like turning problems into digital solutions. I build in WordPress, Elementor, and Framer, but I don't stop at the visual layer: performance, accessibility, and SEO are part of the process from the first sketch, not a last-minute fix.
I believe good design goes far beyond aesthetics. It has to carry results — load fast, rank well, convert. A pretty interface grabs attention, but it's the result that sticks.
From naming to deploy, I like being involved in the whole process. If your project needs someone to take it from zero to live — with numbers to prove it, not just looks — let's talk.